Frequently Asked Questions
Frequently Asked Questions — Common questions about X!Vector, X!Anchor, and X!MCO.
General Questions
Understanding Our Approach
How is this different from PR or brand consulting?
PR firms chase placements; brand consultants handle logos. Xclaymation builds positioning "operating systems" using proprietary frameworks (Impact Genome, Voice Vector, Auth Atlas, Market Lattice) with quantified outcomes — authority gap closure, speaking invitations, message clarity, conversion rates.
Do you work with individuals or companies?
Both. We have two positioning engines:
- X!Vector — For enterprise organizations whose products solve real problems but prospects are confused by the messaging or the product is invisible in AI-mediated evaluations.
- X!Anchor — For service SMBs doing $500K–$2M in revenue who are growing on referrals but invisible to buyers outside their existing network.
We also offer X!MCO — Machine Commerce Optimization — for any organization competing in markets where autonomous AI agents are already making or influencing commercial decisions.
We also work with PR firms and communications agencies as B2B partners, licensing our methodology for their client engagements.
What's your success rate?
We measure success by quantified outcomes, not subjective satisfaction.
X!Vector: Average sales cycle compression of 35%, demo-to-close lift of 67%, competitive win rate improvement of 52%.
X!Anchor: Average pipeline increase of 3× within 90 days of activation. Cold inquiry rate lifts from near zero to consistent monthly volume.
X!MCO: Average X!MCO Score moves from below 30 to above 70 across five dimensions within a single engagement.
We work with organizations that already have substance. If you've built something real, we can make it selectable — by humans and AI agents.
X!Vector
For Products
How is this different from hiring a copywriter?
Copywriters write words; Xclaymation architects positioning systems — messaging frameworks, competitive analysis, value prop hierarchies, buyer personas, homepage structure, sales decks, battle cards, and more.
What if we just launched and have no customers yet?
- No customers: Can do Systems 1+2 (positioning architecture + message deployment).
- 5–10 customers: Can do the full engagement with validation testing.
Do you write all the copy for our website?
They provide key copy (homepage, 6–8 feature pages, sales deck, battle cards). Your team handles scaling across all other channels.
How technical do we need to get?
Very technical. They interview product teams, review documentation, and may review code — then translate technical truth into buyer value.
What if our product does too many things?
That's exactly what positioning is for. They use a Buyer Persona Framework and Value Proposition Hierarchy to fix "positioning suicide" (trying to say everything to everyone).
How long until we see results?
- Messaging live: 3–12 weeks
- Sales cycle compression/conversion lift: 60–90 days post-launch
- Full validation: 4–6 months of sales data
Process & Investment
Working Together
What's included in the complimentary assessment?
A 60–90 minute diagnostic session covering: current positioning review, gap identification, applicable frameworks, and recommended engagement tier. No obligation.
What's your pricing?
X!MCO + Strategic Positioning:
- Foundation Package: $45K (8 weeks, System 1)
- Production Package: $75K (14 weeks, Systems 1+2)
- Full System: $150K–$250K custom (24 weeks, all 4 systems)
X!Vector:
- Positioning Sprint: $35K (3–4 weeks, System 1)
- Full Messaging: $65K (6–8 weeks, Systems 1+2)
- Validated Positioning: $95K (9–12 weeks, all 3 systems)
X!Anchor: Monthly retainer (done-for-you).
Payment: 50% upfront, 50% at midpoint.
Do you offer payment plans?
Standard: 50/50 split. For $150K+ engagements, quarterly payments are available. No monthly subscriptions for initial work.
What's your refund policy?
No refunds after work begins, but a satisfaction guarantee at the midpoint milestone — if unsatisfied at 50% completion, you can terminate and owe nothing further.
How much of my time is required?
- Weeks 1–2: 4–6 hours
- Weeks 3–6: 2–3 hours/week
- Weeks 7+: 1–2 hours/week
- Total: ~20–30 hours over 8–12 weeks
Can we start small and add more later?
Yes — modular tiers allow incremental start. There's also a Mini Authority Audit at $5K (2 weeks) for a gap analysis/roadmap, credited toward a full engagement if you proceed.
Still Have Questions? Book a complimentary assessment.
60-90 minute strategic diagnostic. No obligation.
Book Complimentary Assessment